The Listing Process

Step 1: Are you interested in selling your home? We would love to set up a stress-free consultation and show you our game plan to list your property for top dollar and make this a smooth and easy transaction.

Step 2: This is an easy one! Hire us and we will help guide you through the entire listing process and make this transaction a breeze! Our goal is to provide you with excellent service, keep you up to date on all things, help you net the most you possibly can, and help answer any questions you have! 

Step 3: In this step we will evaluate comparable homes, analyze the market, price your home competitively and start targeting our future buyer. When it comes to preparing your home we will need to assess our marketing strategy, assess the current market, and create a pre-listing checklist with to-do items.

Step 4: After the pre-listing to-do items have been completed it's now time to launch your home onto our MLS system which will then list the property to various syndicates like Zillow, Realtor.com, and Trulia. We will also start networking with our database of realtors inside and outside of the brokerage as well as placing signage on your property.

Step 5: In this step we will initiate our digital marketing strategy and post the property to various social networks like Facebook and Instagram. We will also showcase the property by doing open houses and door knocking to various neighborhoods. We will collect feedback from potential buyers and their agents and follow up with these leads and inquiries.

Step 6: In this step we will provide you with progress reports, the listing statistics, and pricing assessments through clear & thorough communication. We will negotiate any offers received, clearly define the terms of the sale, and help you accept an offer or discuss a counteroffer.

Step 7: After we have come to terms with the buyer and their agent it will now be time to sign the contract. Your due diligence will include opening up your home for inspectors and allow the buyer reasonable time to get their tasks done.

Step 8: Steps 8 & 9 are the waiting steps. It is the buyer's responsibility to exercise their option period and write a check payable to you (the seller) if they chose to do so. They will also deliver their earnest money to the title company, order the home inspection and secure lending. Understand that if the buyer has contingencies this gives them an opportunity to back out of the contract.

1. If they have a inspection contingency and the report comes back that there are too many repairs that need to be done or the buyer isn't willing to negotiate with us then they can back out. 
2. If they have a financing contingency and aren't able to secure the lending then they can back out. 
3. If they have a appraisal contingency and aren't able to secure additional financing (if the appraised value is higher than the agreed upon amount) then they can back out.
4. If they have a title contingency and the title company isn't able to produce clear title then they can back out.

Step 9: The lender will require the buyer to have a third-party appraiser come out and thoroughly review the property and assess your home's value. The appraiser's job is to make sure everything is sound, working, and in good condition; they will look at finishes, and upgrades done to the property. They will also look at comparable homes in the area, quality of schools, traffic, and other conveniences that surround you. The buyer can only get a mortgage for what the home is valued at. 

Step 10: In this step you will schedule a closing date and allow the buyer some time a few days before to schedule a final walkthrough of the property. It is also your responsibility to call the utility companies so they know when to switch off the utilities.

Step 11: Closing usually takes around two hours, but we would strongly advise that you don't have anything else on the calendar that day. Be prepared to sign a lot of paperwork! YOU DID IT! Congratulations! You sold your house!

Step 12: If we meet or exceed your expectations we would greatly appreciate it if you would refer us to your friends, family or colleagues. We would love to know their names, a good telephone number and email so we can reach out.